If you want to make big sales on TikTok Shop, you’ll need to stock your store with viral products that people can’t resist. TikTok’s “For You” page has a magical way of making products go viral overnight. But how do you spot the next big thing before it’s everywhere?
Don’t worry—this guide will walk you through everything you need to know about finding hot, trending products to sell on TikTok Shop. By the end, you’ll be able to identify potential viral products and position them for maximum exposure.
Why Selling Viral Products on TikTok Shop Matters
TikTok’s power to make products go viral is unlike any other platform. With TikTok Shop’s seamless shopping experience, users can see a product in a video and buy it instantly. Viral products often lead to impulse buys, which means faster sales and higher seller profits.
Here’s how to tap into the viral product trend and grow your TikTok Shop.
1. Use TikTok’s Search and Hashtag Trends
One of the simplest ways to find viral products is by looking at TikTok’s trending hashtags. Here’s how:
- Go to TikTok’s Discover Page: Tap on the magnifying glass icon and type in hashtags like #TikTokMadeMeBuyIt, #ViralProducts, and #TrendingProducts.
- Check Video Engagement: Look for products reviewed or showcased in videos with high views, likes, and comments. If people comment, “Where can I buy this?” — that’s a major green flag.
- Look at Creator Content: See what TikTok creators are promoting. Influencers often get access to new products before they go mainstream.
Pro Tip: Use trending hashtags in your own TikTok Shop product videos. This can increase the chances of your product appearing on the “For You” page.
2. Spy on TikTok’s “For You” Page
TikTok’s “For You” page is a goldmine for spotting products about to blow up. Here’s how to make it work for you:
- Scroll and Analyze: Spend 10-15 minutes daily on the For You page. Note the products you see being used repeatedly.
- Take Note of Unique Products: Viral products are often eye-catching and quirky and solve specific problems. Look for items that are “scroll-stopping.”
- Look for Call-to-Actions (CTAs): If creators say, “I’m obsessed with this” or “You have to try this,” it’s a strong signal that others may follow their lead.
3. Check TikTok’s Creator Marketplace
The TikTok Creator Marketplace is where you’ll find influencers promoting products. This gives you insight into what’s trending before it goes fully viral.
- See Which Products Influencers Are Pushing: Products being marketed by multiple creators often have high viral potential.
- Check for Product Partnerships: Find which brands work with TikTok creators. These brands likely know what’s trending, so take notes.
4. Explore Product Research Tools
Several third-party tools and platforms can help you find the next big product. Here are some of the best tools:
- TrendHunter: A platform that identifies upcoming trends, including viral products.
- Pinduoduo & AliExpress: Look for fast-selling products on Pinduoduo (China’s fastest-growing e-commerce app) and AliExpress. If a product goes viral there, it might go viral on TikTok.
- Amazon Best Sellers: Check the Amazon Best Sellers list to spot top-performing products in specific categories.
5. Monitor Competitors’ TikTok Shops
Your competitors might already be selling the next viral product. Here’s how you can learn from them:
- Browse Competitor TikTok Shops: Look at their product listings, customer reviews, and which items have “best-seller” tags.
- Analyzing Their Videos: Research which product demo videos garner the most views to determine which products perform well. This can provide valuable insight into which products may be selling successfully.
- Leverage Google Trends: Google Trends can help you quickly identify products on the rise. Here’s how it works:
- Search Product Keywords: Enter potential product keywords such as “portable blender” or “mini humidifier”, then check their popularity over time.
- Keep an Eye Out for Seasonal Trends: Certain products, such as Halloween- or Christmas-related ones, show clear seasonal tendencies.
- Take Advantage of TikTok Insights: TikTok’s Business Center provides insights on trends and hashtags. Here’s what to do:
- Check TikTok’s Trend: Report for updates on which trends or categories are growing most quickly
- Follow TikTok’s Business Blog: TikTok’s blog reveals what’s working well in the TikTok Shop and what’s predicted to grow.
What Products Are Currently Going Viral on TikTok?
If you’re looking for specific ideas, here’s a list of products that have recently gone viral on TikTok:
- Portable Mini Blenders (perfect for fitness & health enthusiasts)
- Heatless Hair Curlers (viral in the beauty community)
- Sunset Projection Lamps (aesthetic decor items)
- Smart Notebooks (eco-friendly, reusable notebooks)
- Cleaning Gel for Gadgets (satisfying to watch, useful to u
How to Capitalize on a Viral Product Trend
Finding a viral product is just the beginning. You need to position your TikTok Shop to sell as much as possible.
- Create Viral TikToks Around It: Use product unboxing videos, “How to Use” tutorials, and “Satisfying” content to highlight the product’s benefits.
- Use TikTok’s Paid Ads: If you spot a product about to go viral, boost its visibility using TikTok ads.
- Utilize User-Generated Content (UGC): Encourage customers to post videos featuring your product online; user testimonials can generate tremendous social
- Finding products to sell on TikTok Shop doesn’t need to be a guessing game; by exploring TikTok’s Discover page, using TikTok Creator Marketplace, and studying Google Trends, you will have a clear idea of which will likely become viral trends.
Scroll-Stopping Products
Start by spotting “scroll-stopping” products, engaging with trending hashtags, and using the above strategies. Soon, you’ll have a lineup of hot-selling products for your TikTok Shop that customers can’t resist.
Need Help Finding Viral Products?
If you need help, I can help! As a TikTok Shop Virtual Assistant, I’ll do the product research for you, find hot-selling products, and even list them in your shop. Ready to start selling? Let’s work together! Contact Now
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